The Science Behind Lure Color and its Effect on Fish

Fishing is a sport that involves using lures to attract fish and catch them. Selecting the right color of lure can make a difference in how successful you are at catching fish. The color of the lure is thought to have an effect on how attractive it is to the fish and their likelihood to bite it. Let's explore the science behind lure color and its effect on fish.

The Role of Color in Lures

When it comes to lures, color is an important factor to consider. The color of the lure can impact how visible it is to fish in the water and how appealing it is to them. Different colors can also be effective for different types of fish. For example, bright colors like yellow, orange, and pink can be more visible to fish in murky water or low light conditions, while natural colors like brown, green, and black can be more effective in clear water. Additionally, some colors can be more attractive to different types of fish. For example, red is thought to be a particularly effective color for catching bass, while silver can be a more effective color for catching trout. Understanding the different colors and their effectiveness for different types of fish can help you improve your chances of catching the fish you want.

The Science of Color Perception in Fish

To understand why different colors can be effective in lures, it's important to understand how fish perceive color. Fish are able to perceive color through the use of their eyes, just like humans. However, fish have a different type of visual system than humans do. Fish have what is known as a four-cone visual system, which means that they are able to perceive a wider range of colors than humans, who have a three-cone visual system. Additionally, some fish are able to see polarized light, which can help them navigate and find food. It's thought that different colors can trigger different responses in fish based on their visual system. For example, bright colors like red and orange can be more visible in murky water, making them easier for fish to see. Additionally, some colors can mimic the natural prey of the fish, making them more appealing.

Factors that Impact Lure Color Effectiveness

While color can be an important factor in lure effectiveness, there are other factors that can also impact whether or not a fish will bite. For example, the shape of the lure, the movement of the lure, and the scent of the lure can all play a role in how attractive it is to fish. Additionally, the environment that you are fishing in can impact which colors are more effective. For example, if you are fishing in murky water, brighter colors may be more effective, while in clear water, natural colors may be more effective.

Tips for Choosing the Right Lure Color

Choosing the right color of lure can be a crucial factor in catching fish. Here are some tips to help you choose the right lure color:
  • Consider the type of fish you are trying to catch
  • Consider the environment you are fishing in
  • Use bright colors in murky water or low light conditions
  • Use natural colors in clear water
  • Experiment with different colors to see what works best


The color of your lure can have a significant impact on your success in catching fish. Understanding the science behind lure color and how fish perceive it can help you make more informed decisions when selecting lures. Remember to consider the type of fish you are targeting, the environment you are fishing in, and to experiment with different colors to find what works best for you. Happy fishing!